What the Data for This Category Looks Like
Advertising and marketing research data sources include advertising delivery detail reports, media monitoring logs, competitor marketing case documents, industry marketing research reports, and platform backend delivery data. Update frequencies cover real-time delivery data, daily summary reports, weekly industry analyses, and monthly in-depth research reports. Document structures include structured tables (such as delivery Excel files with fields like ad placement, impressions, conversion cost), long-text PDF reports, and CSV-formatted monitoring data. Fields include professional marketing metrics such as CPM, CPC, and ROI. Units include monetary value, impressions, clicks, and other standard metrics.
What Constraints Do These Characteristics Impose on Document Parsing and Chunking?
Structured data for advertising and marketing research typically maps one delivery record to one row. Splitting individual rows breaks data associations, so parsing must retain full row data. High-frequency real-time delivery data requires parsing to support incremental processing. This avoids wasting resources on full repeated parsing. Long-text industry research reports must be chunked by chapter logic. This preserves contextual coherence for research analysis. The presence of professional metric fields requires parsing to retain field associations. This prevents loss of the specialized meaning of marketing terms.
Configuration Settings
| Configuration Item | Recommended Setting | Rationale |
|---|---|---|
PARSE_STRUCTURED_TABLE | Merge row data only by column headers, do not split individual rows | Each row in an advertising delivery Excel corresponds to one complete delivery record; splitting breaks data associations |
CHUNK_SIZE | 800–1200 characters | Research documents require retained contextual logic; overly long chunks lose associations, overly short chunks split analysis units |
PARSE_INCREMENTAL_ENABLE | Enabled | Advertising and marketing data is mostly real-time or high-frequency updated; full parsing takes excessive time |
UPLOAD_FILE_MAX_SIZE | 1000 MB | Large media monitoring compressed packages may contain multiple reports, requiring support for large file uploads |
PARSE_TIMEOUT_SECONDS | 600 seconds | Parsing large industry research report PDFs requires extended processing time |
ENABLE_FIELD_EXTRACTION | Enabled | Research data includes professional fields such as CPM and CPC; extraction enables precise recall |
The parameter values provided on this page are common starting points for configuration. Actual values are affected by material format, data volume, and business rules. Specific issues require case-by-case analysis. It is recommended to test on your own samples before finalizing settings.
Three Common Mistakes
- Symptom: After importing an advertising delivery Excel, a single delivery record is split into multiple chunks. Cause:
PARSE_STRUCTURED_TABLEis not configured to merge row mode, and the system splits structured table rows using default rules. - Symptom: After uploading multiple large media monitoring documents, the vectorization process times out. Cause:
PARSE_TIMEOUT_SECONDSis not adjusted to a reasonable duration, and incremental parsing is not enabled, leading to full processing of a large volume of new data. - Symptom: The system triggers a document parsing process when a user submits a natural language question. Cause: The
PARSE_USER_QUERYconfiguration item is accidentally enabled, causing question text to be included in the document parsing process.
How to Confirm Your Configuration Is Correct
- Upload a test advertising delivery Excel file, check the knowledge base chunk list, and confirm that the complete fields of a single delivery record are not split.
- Upload a large industry research report PDF, monitor parsing duration, and adjust
PARSE_TIMEOUT_SECONDSto cover the actual parsing time. - Submit a question containing professional marketing terms, check whether an additional document parsing process is triggered, and confirm the status of the
PARSE_USER_QUERYconfiguration item. - After enabling incremental parsing, upload a new delivery data file, and check that the knowledge base only processes the new file and does not perform full reprocessing.
Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-09-14.