What the data for this category looks like
Advertising and marketing content data primarily comes from financial institution ad delivery management platforms, internal content material libraries, and third-party financial ad user interaction monitoring tools. Update rhythms vary by data type:
- Delivery plan data updates in real time alongside budget adjustments and schedule changes
- Material file data syncs to the interface after on-demand upload
- User interaction data aggregates and updates per minute
A single marketing content document includes these fields: material unique identifier, delivery channel code, budget amount, impression count, click count. Budget uses yuan as its unit. Impression and click counts use "times" as their unit. Most fields use string or number data types.
Constraints on HTTP interfaces and external systems
The characteristics of advertising and marketing content data impose multiple constraints on HTTP interfaces and external systems in financial scenarios. Real-time delivery plan data requires interfaces to support sub-second response times. This avoids failed synchronization of financial product delivery instructions due to latency. Large-volume material file uploads require interfaces to configure segmented upload thresholds and timeout times that match material specifications. High-frequency user interaction data pull requests require interfaces to support batch request parameters. This reduces total call counts. Multiple field types in responses require interfaces to define clear field mapping rules. This supports parameter transfer in both string and number formats, and avoids data parsing errors.
How to set configurations
| Configuration Item | Recommended Setting | Rationale |
|---|---|---|
external_api_request_timeout | 300 seconds | Adapts to the real-time update requirements of financial advertising delivery plans, avoids delivery instruction delays caused by synchronization timeouts |
batch_fetch_max_records | 50 records | Balances the pull efficiency of high-frequency user interaction data and interface call frequency, avoids exceeding the single pull limit of the platform |
file_upload_chunk_size | 8 MB | Adapts to the common size of advertising materials (images, short videos), optimizes the success rate of large file uploads |
api_authentication_method | Configure according to docking platform standards | Most financial advertising delivery platforms use Bearer Token authentication, some support custom request header keys |
auto_add_bearer_token | Disabled | Some financial advertising platforms require manual transmission of Bearer tokens, avoids authentication failures caused by automatic addition |
response_field_parse_mode | Strict field name mapping | Advertising data fields include multiple types of values such as budget and impression count, avoids format parsing errors |
The parameter values provided on this page are common recommended starting points for configuration setup. Actual values are affected by material form, data volume, and business rules. Specific issues require individual analysis. It is recommended to test on your own samples before finalizing settings.
Three common configuration mistakes
- Calling the advertising platform interface returns a 401 Unauthorized error. Checking the request header reveals an incorrectly added Bearer token. Failing to disable the automatic Bearer token addition configuration conflicts with the docking platform's authentication rules.
- Batch pulling user interaction data returns fewer results than expected. Failing to adjust the
batch_fetch_max_recordsconfiguration, using the default value causes exceeding the platform's single pull limit. - Uploading advertising materials prompts that the file is too large and fails. Failing to adjust the
file_upload_chunk_sizeconfiguration, the default chunk size is smaller than the material volume, causing segmented upload interruption.
How to confirm proper configuration
- Call the test interface, check if the returned request headers and parameters match the docking platform's requirements, and verify that the authentication information is correct.
- Initiate a batch data pull request, confirm that the number of returned records matches expectations, and adjust configuration items to adapt to platform rate limiting rules.
- Upload test advertising materials, confirm that the upload process is not interrupted, and verify that the segmented upload configuration takes effect.
- View interface call logs, confirm that the response timeout time meets business requirements, and no frequent timeout errors occur.
Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-09-14.