What the Data for This Category Looks Like
Data sources for advertising and marketing in the financial industry include impression, click, and conversion data from advertising platform backends, financial product compliance document libraries, and user interaction logs with marketing materials. Update cycles follow two patterns: real-time incremental updates for campaign interaction data, and daily full updates for material performance reports.
Documents are split into two types: Structured campaign reports, with fields including campaign plan ID, material version number, impression count, click count, and conversion count. Unstructured marketing materials, including script text, graphic and video material metadata, and short video scripts.
Impression count, click count, and conversion count are measured in counts. Material version numbers use sequence numbers as units.
Constraints for Multi-turn Dialogue and Prompt Engineering
The multi-field nature of structured campaign data requires multi-turn dialogue to retain the binding association between campaign plans and corresponding materials, to avoid context breaks. Unstructured marketing materials have long text lengths, so the total character count of the conversation context window must be limited, to prevent key information loss from content overflow.
Real-time updated campaign data requires conversation APIs to support real-time recall of the latest data, and cannot rely on expired historical caches. The compliance requirement for financial advertising requires prompt engineering to embed compliance verification logic. If a user adjusts script text during multi-turn dialogue, the system must automatically associate fields from the compliance document library for verification, to ensure generated content meets regulatory requirements.
Configuration Settings
| Configuration Item | Recommended Value | Rationale |
|---|---|---|
maxContext | 8000–12000 characters | Financial advertising material script text is lengthy. This setting retains context association between campaign plans and material versions during multi-turn dialogue, to avoid window overflow |
RECALL_TOP_K | Top 6–8 entries | Advertising and marketing campaign data has multiple dimensions. This setting recalls sufficient associated data while avoiding redundant information interfering with dialogue logic |
UPLOAD_FILE_MAX_SIZE | 500 MB | This setting supports uploading high-definition graphic and short video script files for advertising materials, to meet visual display requirements for financial advertising |
PROMPT_LANGUAGE | Adaptive to input language, or forced Chinese | Compliance scripts for financial advertising must use Chinese. Some cross-border scenarios can be configured to use English. This setting matches the language of user input |
PARSE_FILE_TIMEOUT_SECONDS | 300 seconds | Parsing long video scripts or bulk material files takes significant time. This setting reserves sufficient parsing time |
ENABLE_CONTEXT_MEMORY | Enabled | Multi-turn dialogue must retain user context for campaign plan and material adjustments, to support continuous requirement iteration |
The parameter values provided on this page are common starting points for configuration. Actual values are affected by material format, data volume, and business rules. Specific issues require specific analysis. It is recommended to test on samples before finalizing settings.
Three Common Misconfigurations
- Calling the conversation API to upload an advertising material file and receiving an upload failure. The cause is incorrect configuration of the
UPLOAD_FILE_MAX_SIZEparameter, or failure to enable relevant file upload switches. This results in files exceeding the threshold and being blocked. - Generated advertising script prompts cannot switch to English. The cause is incorrect configuration of the
PROMPT_LANGUAGEparameter, or failure to specify the target language in the conversation request. This results in prompts always using the default language. - Context is lost after multiple consecutive conversation turns. The cause is failure to enable the
ENABLE_CONTEXT_MEMORYparameter, or insufficient character count set formaxContext. This results in early conversation content being automatically truncated by the system.
How to Verify Successful Configuration
- Call the conversation API to upload a test advertising material file. Check that returned file metadata fields are complete, to confirm file upload configuration is effective.
- Initiate a multi-turn conversation, sequentially submit different campaign plan adjustment requirements, check that the conversation process retains previous campaign plan ID and material version information, to confirm context memory configuration is effective.
- Modify the prompt language configuration, and initiate a request to generate English advertising scripts. Check that the generated result language matches the set configuration, to confirm prompt language configuration is effective.
- Upload a test file larger than the standard size. Check that the API returns an expected error prompt, to confirm file size limit configuration is effective.
Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-09-14.