What the data for this category looks like
Game marketing content comes from game official marketing material libraries, historical customer service interaction dialogue logs, version update announcements, and third-party player community interaction content. There are three update cycles:
- Regular marketing materials are updated weekly
- Version-associated marketing content is updated monthly
- Limited-time event materials are updated per event cycle
The document structure for a single marketing content entry includes speech script text, target user tier tags, trigger scenario code, validity period, and associated in-game activity ID. The fields include speech script content, scenario code, user tag group, and effective deadline time. Units are items, characters, and hours.
What constraints these characteristics impose on multi-turn dialogue and prompt engineering
Game marketing content has clear scene segmentation. Multi-turn dialogue must accurately match different scenarios such as guidance, conversion, and after-sales to avoid generic speech scripts harming player experience. Marketing materials have a high update frequency, so prompts must support dynamic loading of the latest content, and cannot rely on hard-coded static speech scripts. The field associated with in-game activity ID requires multi-turn dialogue to carry contextual activity identifiers to avoid confusion across events. The existence of user tier tags requires prompts to call corresponding fields to customize speech scripts, adapting to different player groups. Accumulated historical interaction logs require controlling the context window length to avoid redundant information diluting valid information for the current scenario.
How to set the configurations
| Configuration Item | Recommended Setting | Rationale |
|---|---|---|
maxContext | First 8 rounds of dialogue + latest 2 pieces of event context | Game marketing conversations mostly revolve around a single event, and excessive historical content will dilute current scenario information |
recallTopK | 6-8 entries | Game marketing materials are segmented by scenario, and excessive recall will lead to redundant and chaotic context |
knowledgeBaseRefreshInterval | Every 12 hours | Matches the update rhythm of weekly and monthly updated game marketing materials, avoiding use of expired content |
globalVariableScope | Global persistence across dialogues | Retains fixed cross-dialogue parameters such as game activity IDs and user tier tags |
knowledgeBaseQueryTimeout | 30 seconds | Prevents dialogue lag caused by knowledge base retrieval timeouts, adapting to the real-time interaction needs of game players |
promptSceneTag | Bind scenario code field | Accurately matches different scenarios of game marketing such as guidance, conversion, and after-sales |
The parameter values provided on this page are common recommendations used as a starting point for configuration. Actual values are affected by material form, data volume, and business rules. Specific issues require case-by-case analysis, and it is recommended to test on your own samples before finalizing.
Three common mistakes
- Phenomenon: Some dialogues do not trigger knowledge base retrieval and directly return generic speech scripts. Cause: The
promptSceneTagis not configured to bind the scenario code field, so the system cannot identify whether the current dialogue needs to call the game marketing material knowledge base. - Phenomenon: The activity ID variable set in the dialogue is lost in subsequent turns. Cause: The global persistence configuration of
globalVariableScopeis not enabled, only temporary dialogue variables are used, and fixed parameters across turns are not retained. - Phenomenon: After multiple rounds of questions in the same dialogue window, knowledge base retrieval time increases significantly, while retrieval speed in new windows is normal. Cause: The context length limit of
maxContextis not set, and excessive historical dialogue causes the context window to expand, slowing down the knowledge base retrieval and matching process.
How to confirm the configuration is correct
- Trigger a question corresponding to a game marketing scenario, check if the returned speech script includes the latest event content in the knowledge base to confirm that the retrieval logic is effective.
- Enter a question containing an activity identifier, mention the activity again in subsequent turns, check if the activity identifier is retained to confirm that the global variable configuration is effective.
- Initiate multiple rounds of related questions consecutively, check if the knowledge base retrieval time is stable to confirm that the context length configuration adapts to current interaction needs.
- View the system scheduled task logs to confirm that the knowledge base refresh task runs according to the preset cycle, and no expired materials are retrieved.
Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-09-14.