Tool Calling and Plugins for Communications Service Marketing Content

The data for communications service marketing content comes from backend logs of owned touch channels and user interaction records. This includes SMS

What the Data for This Category Looks Like

The data for communications service marketing content comes from backend logs of owned touch channels and user interaction records. This includes SMS sending ledgers, official account push records, voice outbound call data, and similar items. Data syncs single touch results in real time, and full daily aggregate statistics are updated hourly. The structure of a single data entry includes fields such as touch channel identifier, audience contact information, content template ID, sending time, and touch status. Time uses ISO 8601 format. Contact information is a standardized string. Touch status is an enumeration type. Fields have no additional attached units.

Since the data includes real-time touch results and aggregate statistical data, tool calling must distinguish between two scenarios: single real-time callback and batch query. A unified timeout and retry strategy cannot be used. The enumeration-type touch status field requires plugin parameter validation to match preset enumeration values. Mismatches will cause parameter validation failure. Audience contact information is sensitive information. Additional desensitization rules must be configured during tool calling to prevent leakage of raw data. The update frequency of marketing content template IDs is low. Caching can reduce repeated queries, but latest template data must be synchronized periodically.

How to Set the Configurations

Configuration ItemRecommended ValueRationale
tool_call_timeout30 secondsTool calling results for communications service marketing content must be returned quickly. Excessively long timeouts will affect user interaction experience
mcp_allow_custom_typetrueCommunications service data includes enumeration and numeric type fields. Allowing custom parameter types can adapt to field validation rules
enable_tool_streamfalseTool calling results for communications service marketing content must be fully displayed. Disabling stream output can avoid information fragmentation caused by segmented output
tool_cache_ttl600 secondsThe update frequency of marketing content templates is low. Caching template mapping data can reduce resource consumption from repeated calls
tool_call_max_retries2 timesCommunications service touch channels may experience temporary network fluctuations. Limited retries can improve calling success rate
sensitive_field_maskaudience_phone, contact_emailCommunications service involves user privacy information, and sensitive fields must be desensitized

The parameter values provided on this page are conventional recommendations used as a starting point for configuration. Actual values are affected by material form, data volume and business rules. Specific issues require specific analysis, and it is recommended to conduct actual tests on your own samples before finalizing settings.

Three Common Mistakes

  • When calling the MCP service, the custom parameter type is forcibly limited to string, and cannot match enumeration or numeric type fields. The mcp_allow_custom_type configuration item is not enabled, causing the plugin to forcibly convert all parameters to string type by default. This issue is relatively common in version 4.9.6.
  • Tool calling nodes occasionally return empty responses without generating any valid content. No retry mechanism for tool calling is configured, or the timeout setting is too short, resulting in failure to pull full marketing data.
  • No configuration item to stop tool calling output can be found, making it impossible to interrupt abnormal long-duration calls. The enable_tool_stream switch is not closed in system settings, or the corresponding termination interface is not called.

How to Confirm the Configuration Is Complete

  • Call the test MCP service, pass in parameters containing enumeration types, and check whether the returned results correctly match the field types.
  • Simulate a tool call, wait for the preset timeout period, and check whether complete response content is returned with no empty responses.
  • Check system logs to confirm that sensitive fields such as audience_phone have been desensitized, and raw data has not been exposed.
  • On the tool calling configuration page, check whether the enable_tool_stream switch has been enabled or disabled as required to match the business scenario.

Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-09-14.