What the data for this category looks like
Advertising and marketing financial report data originates from three primary sources: publicly disclosed advertising sections of listed company annual reports, internal brand owner marketing ledgers, and placement reports from third-party media monitoring institutions. Update cycles follow core monthly, quarterly, and annual timelines. Some single marketing campaign data is updated based on project-specific timelines. A single document typically includes fields for placement channel classification, placement amount, placement volume, and corresponding conversion metrics. Amount units are usually yuan or ten thousand yuan. Placement volume units are counts or thousand counts. Core conversion metrics include actual customer acquisition counts and click counts.
Constraints on citation source and traceability
Data sources for advertising and marketing category data are scattered, including publicly disclosed documents and internal private ledgers. Traceability workflows must distinguish marking rules for different data sources. Update cycles vary widely across data types, ranging from single marketing campaigns to annual financial reports. Traceability must include annotations of the data collection time range to avoid mixing cross-cycle data. Many specialized placement-related metrics exist in segmented fields. Traceability must retain the field mapping relationship of the original document to ensure references can be matched to specific placement items. Some single documents contain multiple independent placement sub-items. Traceability must support precise positioning to specific paragraphs within the document, rather than targeting the entire document, to avoid vague traceability.
Configuration Settings
| Config Item | Recommended Value | Rationale for This Value |
|---|---|---|
RECALL_TOP_N | Top 8-12 entries | Advertising and marketing financial report data includes multi-dimensional segmented placement fields. A sufficient number of associated documents must be recalled to cover specialized metrics |
PARSE_SEGMENT_LENGTH | 800-1200 characters | Single marketing documents often contain multiple independent placement sub-items. Segment length is set to match the minimum granularity of field associations, to avoid splitting associated placement information |
SOURCE_TAG_MODE | By data source type + collection cycle | Two types of data sources (public financial reports, internal ledgers) must be distinguished. The time range of data updates must also be annotated to avoid data confusion |
UPLOAD_FILE_MAX_SIZE | 1000 MB | Meets upload requirements for large-volume documents such as large media monitoring reports and annual marketing ledgers |
PARSE_FILE_TIMEOUT_SECONDS | 600 seconds | Parsing processes for large marketing ledger documents require longer processing times, to avoid interruptions that cause parsing failures |
REFERENCE_DISPLAY_STYLE | Document name + paragraph index | Accurately points to the reference position of a specific placement item, avoiding traceability ambiguity caused by only displaying the document name |
The parameter values provided on this page are common starting points for configuration. Actual values are affected by material format, data volume, and business rules. Specific issues require individual analysis. It is recommended to test on your own samples before finalizing settings.
Three Common Misconfigurations
- Phenomenon: The response only displays the document name, without annotating the paragraph position of the specific placement item, leading to vague citation traceability. Cause: The
REFERENCE_DISPLAY_STYLEis not configured to the document name + paragraph index display mode, only the basic document name marking is retained. This corresponds to the default display logic of version 3.9.2. - Phenomenon: A 504 Gateway Timeout error is returned when parsing large marketing ledger documents. Cause: The value of
PARSE_FILE_TIMEOUT_SECONDSis lower than the actual time required for document parsing, causing the parsing process to interrupt. - Phenomenon: Some niche placement channel financial report data is omitted from the response, and the number of recall results is insufficient. Cause: The value of
RECALL_TOP_Nis too low, failing to cover the multi-dimensional segmented placement fields in the advertising and marketing scenario.
How to Confirm Proper Configuration
- Upload a test marketing ledger document, check if the parsed segments retain the associated fields of placement sub-items, and confirm that the segment configuration meets requirements.
- Initiate a query that includes segmented placement metrics, check if the number of recall results covers the dimensions required for the scenario, and verify the rationality of the recall configuration.
- View the reference display area, confirm that each reference is annotated with the document name and specific paragraph index, and verify the correctness of the source display configuration.
- Upload a test document larger than 500 MB, confirm that the upload and parsing processes do not interrupt, and verify the adaptability of the file size and timeout configuration.
Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-09-14.