Customer Technical Support and Pre-sales Q&A for Advertising Material Review: Knowledge Base Retrieval and Recall

Core data sources for this category include advertising platforms, landing pages, product qualifications, and advertising law compliance clauses.

What this category of data looks like

Core data sources for this category include advertising platforms, landing pages, product qualifications, and advertising law compliance clauses. Daily documents include advertising material text and format information, landing page screenshots, historical review opinions, and material modification records. Data updates occur daily or in real time. Document fields include material ID, violation type tags, rectification requirements, operation time, and adjustment content. Field attributes are flexibly adjusted based on document type, with no unified fixed units.

What constraints do these characteristics impose on knowledge base retrieval and recall

Differences in document types across multiple sources require retrieval to adapt to content in varied formats. Text-based review opinions and advertising law clauses require precise semantic matching. Landing page screenshots must be linked to text information of corresponding materials for consistency checks. Real-time or daily update frequencies require the knowledge base synchronization mechanism to pull the latest qualifications and clauses promptly, preventing recall of outdated content that reduces review accuracy. Material copy checking and landing page verification are core time-consuming tasks. Highly relevant compliance clauses and historical cases must be accurately recalled to avoid redundant results occupying context and lowering retrieval efficiency. The consequences of rejected advertisements require retrieval result confidence levels to align with audit decision requirements. Violation clauses that lead to missed or incorrect judgments must not appear.

How to configure settings

The following configurations are based on FastGPT v4.17.0.

Configuration ItemRecommended SettingRationale
similarity0.75–0.85Balances recall coverage and relevance when matching advertising law clauses and material violation points
limitTop 8 entriesCovers common violation types and historical review cases, controls context length for single-round retrieval
searchModeSemantic retrievalAdapts to unstructured text matching needs for advertising material copy and review opinions
usingReRankEnabledPerforms secondary sorting on recall results by relevance to correct local deviations from a single similarity threshold
datasetSearchUsingExtensionQueryEnabledExpands query semantic boundaries to match detailed segmented advertising platform placement rules
collectionIdsGrouped by review scenarioDistinguishes between brand compliance and placement channel knowledge base collections, avoiding recall of irrelevant content across scenarios

Three common misconfigurations

  • Phenomenon: In simple workspace knowledge base applications, only 1 document is returned per retrieval, with a prompt showing "Knowledge base reference (1 entry)". Cause: The limit parameter is not adjusted to a reasonable range, or searchMode is configured for single-document matching mode.
  • Phenomenon: After importing a JSON-formatted review knowledge base, the knowledge base is empty when the application starts, and the dataset must be manually selected. Cause: The collectionIds parameter is not specified to bind the dataset for the corresponding business scenario, or the import configuration is not associated with the review scenario tag.
  • Phenomenon: An error is prompted when clicking test after configuring the model. Forcing ignore allows the application to run, but recall results are abnormal. Cause: datasetSearchUsingExtensionQuery is not enabled, leading to insufficient query semantic expansion, making it impossible to match detailed segmented advertising platform placement rules.

How to confirm correct configuration

  • Upload one piece of advertising material test text with clear violation points, and verify whether recalled review opinions and advertising law clauses match the material content.
  • Adjust the limit parameter, and check whether the number of returned retrieval results matches the preset value.
  • After enabling usingReRank, check whether the order of recall results aligns with violation severity.
  • Upload one piece of real-time updated product qualification document, and verify whether retrieval results include the latest qualification information.

The values given are common starting points and should be measured against the reader's own samples.

Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-10-19.