What the data for this category looks like
Core data for search ad keyword management includes four document types: keyword lists, negative keyword lists, bid records, and search term reports. Data sources typically include search ad backends, search term reports, bidding ranking data, and landing page data. Update frequency is primarily daily or weekly. Each data entry includes fields such as keyword text, match type, bid amount, search volume, and conversion cost. Supported units include yuan per click, clicks, characters, and other standard units.
Constraints Imposed on HTTP Interfaces and External Systems
Data sources for search ad keyword management are dispersed, and field standardization is high. HTTP interfaces must comply with authentication rules across multiple platforms, so the Authorization parameter must carry valid tokens. Daily or weekly bulk data update requirements mean interfaces must support paginated data pulling and bulk submission, to prevent requests from being blocked due to excessive data volume in a single call. Fixed document field structures require that variables in interface requests match the category’s standard fields; otherwise, data mapping errors will occur. To handle severe error consequences, interfaces must be configured with retry mechanisms and error log capture to process invalid requests promptly.
Configuration Settings
| Configuration Item | Recommended Approach | Rationale |
|---|---|---|
Authorization | Carry a Bearer token issued by the search ad platform, formatted as Bearer <token> | Complies with API authentication specifications of most search ad backends, and ensures valid interface call permissions |
variables | Include keyword text, match type, bid amount, and search volume fields | Matches the standard document fields for search ad keyword management, ensuring accurate data mapping |
responseData | Filter returned results to only include valid keyword IDs and status code fields | Reduces invalid data transmission and improves interface processing efficiency |
| Interface timeout period | 30-60 seconds | Adapts to the typical response duration of search ad backend interfaces, avoiding unnecessary retries triggered by network fluctuations |
| Bulk request limit | Carry 100-200 keyword data entries per request | Complies with bulk interface restrictions of most search ad platforms, avoiding request blocking |
Three Common Configuration Mistakes
- An interface call returns a 401 Unauthorized status code, and keyword data cannot be pulled. The cause is incorrect configuration of the
Authorizationparameter, invalid token format, or expired token. - A parameter mismatch error is returned when calling an API to create a keyword management workflow. The cause is failure to use the category-matching
variablesfield, with non-standard keyword management data structures passed instead. - An external callback interface configuration prompts a verification failure, and push data from the search ad platform cannot be received. The cause is failure to confirm that the deployment address is publicly accessible, or incorrect configuration of SSL certificate verification rules.
How to Confirm Successful Configuration
- Initiate a test HTTP request, and check whether the fields returned in
responseDatainclude the expected keyword ID and status information. - In the FastGPT v4.17.0 interface debugging tool, verify that the format of the
Authorizationparameter complies with Bearer token specifications, and confirm that call permissions are normal. - Simulate a bulk data request, confirm that the number of entries per request does not exceed platform limits, and check for no request blocking prompts.
- Verify the public network accessibility of the callback interface, and use an online tool to check the address connectivity and SSL certificate status.
The values listed here are common starting points, and should be evaluated against the reader’s own samples.
Question material comes from public community discussions. Configuration values are common starting points and should be measured against your own samples. Verified on 2026-10-19.