Marketplace advertising: after-sales questions with multi-turn prompts

Review multi-turn prompts for after-sales questions in Marketplace advertising. Check input mappings, source evidence and failure handling before use.

What the documents look like

For after-sales questions in Marketplace advertising, this page examines FastGPT multi-turn prompts. Separate order-attribution labels from fulfillment and service events while preserving the current order and source roles. The examples are hypothetical.

Constraints at the multi-turn prompts step

An attribution table’s conversion-channel label supports reading that field, without establishing shipment or completed after-sales handling. A proposed on-site search advertising label can test whether the prompt preserves this scope. If an answer converts successful conversion into completed service, trace its event source. Without that record, the service conclusion cannot be verified. The attribution field’s definition and period also need inspection; a channel label is not evidence for the entire customer journey.

Configuration and implementation checks

Conversation or implementation checkSupport provided by advertising sourcesAcceptance trace
Attribution labelChannel field, separate from fulfillment eventsNo service-completion inference from conversion
Expected and actualSeparate plan from attributionRetain period and field definition
Historical subjectDistinguish current and other ordersMatch original question, history and rewrite
Service gapOrder F lacks a service recordTrace generated steps and status individually
Added sourceActual delivery of case or event material to the next turnRecord channel and service citations separately

Documented conditions

Documented item / implementation checkCondition
Prompt and taskDefine sources, the task and evidence-gap handling.
Conversation historyInspect the history actually submitted.
Question optimizationReview reference resolution and question expansion.
Model and lengthInspect context and reply length separately.
Reply formatjson_schema needs its format and parsing validation.

Three common errors

  • If a conversion-channel field becomes dispatch or completed service, compare attribution wording and answer with order-event evidence. Conversion supplies no complete customer journey.
  • If expected and attributed channels differ and one source is declared wrong, preserve definitions, periods and stages. Inspect whether optimization changed expectation into an event.
  • If follow-up borrows another order or invents service steps without records, inspect original question, history and returned sources. Restore the current subject and keep missing tickets unresolved.

How to verify the setup

Order F has conversion evidence but no service record. A service-detail question needs the relevant case or event material. Since the model may still answer, inspect generated steps and completion states sentence by sentence. After adding the source, record whether it actually enters the next turn and repeat the original question and a follow-up. Retain channel interpretation separately from service evidence. Neither a continuing conversation nor a conversion label validates the complete customer experience.

Material contextScope
Document typesAdvertising Plan, Keyword Report, Audience Package Description and Conversion Attribution Table
Candidate sourcesJuliang Qianchuan, JD Kuaiche advertising, Alimama and Store Transaction Data
Technical baselineFastGPT v4.17.2